Published twice a year and with a wide circulation within the Lake Geneva area, the Vidy Theatre magazine will ensure a targeted and amplified action for your cultural campaigns.
Reserve your advertisement today! Opt to showcase your brand among a readership who are passionate about cultural life in Romandy.
An informative literary supplement on the life of the theatre and its programme, the Vidy Theatre’s magazine provides spectators and interested members of the public with additional keys for understanding the works presented. Complementing the writing by dramatists, the iconography and typography of René Walker from the Wapico agency renders the magazine’s content all the more vivacious and attractive.
The various audiences of Vidy Theatre have an excellent level of education, are professionally active, socially well-established and earn high incomes.
Distribution
With a print run of 100 000 copies twice a year (in May and December), the Vidy Theatre’s magazine is inserted in Le Temps (39 000 copies) and personally addressed to each spectator (41 000 copies). Furthermore, throughout the duration of its validity (4 to 5 months), it is distributed in museums, theatres, cafes, restaurants, cinemas, libraries, schools, universities, HES, Payot booksellers, companies in the Lake Geneva area (from Villeneuve to Geneva), as well as at the Vidy Theatre.
Advertising material to be delivered at least one month prior to each publication (by 1 April and 1 November).
A print run of 70’000 copies, including :
Audience: 129’000
Publication: twice a year
(May and December)
Design: Wapico
▶ Commercial prices
▶ Cultural prices
▶ Technical data
▶ Commercial prices: 1/1 page
▶ Commercial prices : 1/4 - 1/2page
▶ Cultural prices: 1/4 - 1/2page
175 mm x 250 mm
Fr. 8’000.–
horizontal or vertical
Horizontal: 175 mm x 122.5 mm
Vertical: 85 mm x 250 mm
Commercial advertisers: Fr. 4’000.–
Cultural advertisers: Fr. 2'000.-
horizontal or vertical
Horizontal: 175 mm x 58.75 mm
Vertical: 85 mm x 122.5 mm
Commercial advertisers: Fr. 2’000.–
Cultural advertisers: Fr. 1'000.-
Head of partnerships
Anne Le Garrec
a [dot] legarrec [at] vidy [dot] ch
+41 (0)21 619 45 25